Hospitality Marketer's Reading List
Now, I know sometimes you don’t have time to even pee but it’s crucial to carve out some time in your week to explore and be curious. Sprinkle some caffeinated mental glitter on that tired brain of yours. So here’s a list of books that will help you become a more rounded and better functioning hospitality marketer/operator.
The Art of Noticing: Rediscover What Really Matters to You by Rob Walker (Behavioural Science)
Tiny Habits: The Small Changes That Change Everything by BJ Frogs (Behavioural Science)
Hooked: How to Build Habit-Forming Products by Nir Eyal (Digital Manipulation)
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland (Behavioural Economics)
The Contagious Commandments: Ten Steps to Brand Bravery by Paul Kemp-Robertson (Brand building)
The Art of the Restaurateur by Nicholas Lander (If you read but one book it has to be this!)
On the Menu: The world's favourite piece of paper by Nicholas Lander (Restaurants insights & history)
Setting the Table: Lessons and inspirations from one of the worlds leading entrepreneurs by Danny Meyers (10 years old but it still holds up)
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (Marketing babe Extraordinar)
How Brands Grow by Byron Sharp (Brand building)
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet and Peter Field (Marketing strategies looking at 50 years worth of data from the UK Effies)
May We Suggest: Restaurant Menus and the Art of Persuasion by Alison Pearlman (Menu Engineering)
Restaurant Success By the Numbers by Roger Fields (Restaurant operations)
The Grid: The Decision-making Tool for Every Business by Matt Watkinson
The Choice Factory by Richard Shotton
The Trust Project by Kent Grayson (Kelloggs)