Journal

What Do You Want To Start a Wave or a Ripple?

With your restaurants' post-lockdown relaunch, how are you going to build a strategy that will help you stay afloat in these uncharted waters? Do you want to start a wave with your corona-comeback-comms or do you want to start a ripple? A short term splash or drop something that induces cumulative growth? Think of building something more sturdy. Opt for a robust fisherman boat over a quick fix Tom Hank’s style castaway raft. Build something to last the storm and lose Wilson.

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Elizabeth Stancombe
The Future of Restaurants Post-Pandemic

Has the Covid-19 global pandemic altered the course of the future of restaurants? Or has it merely accelerated the speed in which we approach inevitable change? For the answers to the fate of hospitality, after lockdown and beyond, we need not look any further than the pages and screens of science fiction.

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Elizabeth Stancombe