Brindisa Rebrand
Project Manager, Creative, Content, Copy Writing & Marketing
When is comes to brand and communication authenticity is key. As long as everything you create or do must scream “this is me” simply with as much transparency and honesty you can muster. Or you will not catch your customer’s attention let alone sales.
During my first months at Brindisa Kitchens it became apparent that there was a great deal of customer confusion. People didn’t seem to connect with the restaurants’ concepts or offerings and the pioneers of Spanish food in the UK where lagging behind. The visual and verbal language of the brand was a tangled mess. As a result, new openings, traffic, events, innovation and leads had been lost in the noise of the roaring hospitality scene.
Consistency was needed. Working with Creative Family we unpicked the brand strands, organised them and defined a mature language in which Brindisa could understand and express itself putting an emphasis of culture and craftsmanship in the same way in which Spanish food does. From website to service flow, an authentic and self-aware brand emerged with the confidence to pursue a projects that ensure the longevity of the group knowing they where the home of Spanish hospitality.
